Tito’s Handmade Vodka: The Story of an American Craft Vodka Revolution
Tito’s Handmade Vodka, a brand synonymous with the craft vodka movement in the United States, is a testament to the power of quality, craftsmanship, and the American entrepreneurial spirit. Founded by Bert “Tito” Beveridge in the late 1990s in Austin, Texas, Tito’s Handmade Vodka has grown from a local micro-distillery to an internationally recognized brand, all while maintaining its commitment to traditional handcrafted methods.
In 1995, Bert “Tito” Beveridge obtained the first legal permit to distill in Texas and started Tito’s Handmade Vodka. In addition to being gluten-free, Tito’s Handmade Vodka is batch distilled in old-fashioned pot stills. Tito’s Handmade Vodka is distilled and bottled by Fifth Generation Inc. in Austin, Texas on the very same land where it all began.
The Birth of Tito’s Handmade Vodka
Tito Beveridge, a trained geophysicist and mortgage broker by trade, ventured into vodka distillation to create a smooth, sippable vodka. He built his first distillery in Austin using old-fashioned pot stills, a method more commonly associated with fine single malt scotches and high-end cognacs. This approach, which relies on column stills, was unconventional for vodka production. Tito’s goal was simple yet ambitious: to produce a smooth vodka that could be enjoyed neat or on the rocks.
The Distillation Process
Tito’s Handmade Vodka is distilled from corn, making it naturally gluten-free – a fact that has contributed to its popularity in recent years. Using traditional pot stills in production is a labor-intensive process requiring careful attention and skill. This method allows for the removal of more impurities and results in a cleaner, more refined product. The vodka is distilled six times, ensuring its characteristic smoothness and purity.
A Commitment to Quality
From the beginning, Tito’s Handmade Vodka has been committed to quality over quantity. Each batch is taste-tested to ensure it meets the brand’s high standards. This commitment to quality has been recognized with numerous awards and accolades, including a Double Gold medal at the World Spirits Competition.
Community and Philanthropy
Beyond its product, Tito’s Handmade Vodka is known for its commitment to community and philanthropy. The brand actively supports and contributes to various causes and charities locally in Texas and the United States. This dedication to giving back is the core of the company’s ethos.
Tito’s in the Market
Today, Tito’s Handmade Vodka is widely available and has become a staple in bars and homes for its versatility in cocktails. Its smooth profile makes it an excellent base for a wide range of drinks, from classic martinis to more modern concoctions.
Did You Know about Tito’s Handmade Vodka?
- Tito’s Humble Beginnings: Tito’s Handmade Vodka was started in the mid-90s with Bert “Tito” Beveridge’s idea and a 19th-century pot still in Austin, Texas. Tito had to rack up 19 credit cards to finance his vodka-making dream.
- First Legal Distillery in Texas: Tito’s Handmade Vodka is the first legal distillery in Texas. This was a significant milestone, considering the strict regulations surrounding distilleries in the state at the time.
- Batch Distillation Process: Unlike many commercial vodkas, Tito’s is made using old-fashioned pot stills, a method typically used for fine single malt whiskies and high-end French cognacs, contributing to its unique smoothness.
- Corn-Based and Gluten-Free: Tito’s Vodka is distilled from corn, which not only gives it a distinct taste but also makes it naturally gluten-free, catering to a wider audience, including those with gluten sensitivities.
- Self-Taught Distiller: Tito Beveridge, the founder, was a self-taught distiller. His background in geology and oil drilling contributed to his hands-on approach and determination to master the art of vodka distillation.
- Award-Winning Spirit: Tito’s Handmade Vodka has been recognized for its quality and taste, winning a Double Gold medal at the World Spirits Competition, which helped catapult the brand to international acclaim.
- Philanthropic Efforts: Tito’s Vodka is not just about spirits; the company is also known for its philanthropic efforts, supporting various causes and charities, reflecting its commitment to giving back to the community.
- A Leader in the Craft Spirits Movement: Tito’s Handmade Vodka is considered a pioneer in the American craft spirits movement, inspiring a new generation of small-batch distillers and diversifying the American spirits market.
- Global Recognition: From its modest beginnings in Texas, Tito’s Handmade Vodka has gained worldwide recognition, becoming a staple in bars and homes across the globe, known for its versatility in cocktails.
- Innovative Marketing: Tito’s unique approach to marketing, focusing on word-of-mouth and grassroots strategies, played a significant role in its growth, differentiating it from larger, more established brands in the industry.
Conclusion
Tito’s Handmade Vodka is more than just a spirit; it’s a story of American ingenuity, dedication to craft, and commitment to community. Its rise from a small operation in Austin to an internationally recognized brand is a journey marked by perseverance and a relentless pursuit of quality. Whether enjoyed in a sophisticated cocktail or sipped neat, Tito’s Handmade Vodka delivers a smooth, clean taste that celebrates the art of vodka making.